About Kuro
Born in Hong Kong, I am generally composed, contemplative, and thrive on independently tackling problems.
Growing up with my Beijing-born mother, I developed a strong interest in drawing and art-related activities from a young age. The artistic background of my family, coupled with my mother's encouragement, motivated me to pursue a career in the arts.
Since 2008, I have been a multimedia designer with over 15 years of cross-disciplinary experience in areas such as game promotion, e-commerce, press conferences, advertising, trendy products, electronics, and exhibition design. I have now re-entered the gaming industry, focusing on graphic design, video production, 3D animation, UIUX, web, and product design.
Currently, I have a keen interest in jewelry design, product design, and interior design, and I am actively studying these fields.
Education
2021 - 2022
Ruby and Sapphire Identification and Evaluation
Ruby and Sapphire Gemologist
GUILD Gemstone Laboratory
Since 2021, my interest in gemstones has grown, and I have also purchased a large amount of rough gemstones. I am also interested in the course launched by the renowned GUILD laboratory. This course helps students systematically sort out knowledge points related to major colored gemstones. It teaches students how to use professional gemstone identification instruments to identify imitations and synthetic stones, as well as treatments and enhancements of gemstones, along with correctly evaluating their quality.
GUILD Ruby and Sapphire Identification and Evaluation Course covers every aspect of ruby and sapphire from theoretical knowledge, practical operation to market research, the course reshapes ruby and sapphire knowledge system in an all-round way.
2006 - 2008
Higher Diploma in Media Art
Major 3D Animation
Hong Kong Art School
In 2006, the Hong Kong Art School launched a course called "Higher Diploma in Media Art", which aims to teach students professional knowledge and skills in media art, enabling them to master the processes of creative conception, web design, video shooting, animation production, etc. Furthermore, the course emphasizes the cultivation of interdisciplinary arts and technology capabilities for students, providing them with a wide range of employment opportunities.
I majored in 3D Animation in this course and have developed expertise in animation production, sound/music design, and editing. Through my studies, I not only honed various animation production techniques but also cultivated my artistic concepts and aesthetic taste, allowing me to achieve better results in my future work.
2005 - 2006
Foundation Diploma in Visual Art
Hong Kong Art School
In 2005, the Hong Kong Art School launched a course called "Foundation Diploma in Visual Art," designed to provide students with a solid foundation in visual arts and guide them into exploring diverse artistic fields. The curriculum covers various visual art techniques, such as painting, sketching, sculpture, and graphic design, allowing students to master basic skills while cultivating their independent thinking, observation, and creation abilities.
As for myself, I have been fond of drawing since I was a child, and it has always been my strength. However, during my studies in graphic design, my tutor noticed something unique in my thinking patterns. My imaginative concepts often carry a sense of floating and dynamic properties. After communicating with my tutor, i decided together that I should further develop my skills in the field of Media Art.
Experience
Jul 2018 - Present ( Over 5 yrs)
Senior Multimedia Design Manager
Tencent Games - Level Infinite
Shenzhen, Guangdong, China
As a senior multimedia design manager for Tencent's IEGG overseas division - Level Infinite, I undertake design and project management roles across multiple projects, whilst also responsible for the content creation and design of marketing materials.
My duties include brand and image design related to games, advertisement creation and editing, as well as video production including photography, post-processing, and image retouching. Furthermore, my role involves packaging design and illustration, website design, game exhibition space design, graphic print design, and game peripheral products etc.
My department primarily assists in the distribution of overseas games. We work closely with a myriad of game development studios on diverse types of games, which are available on several platforms, including iOS, Android™, and Windows.
I primarily handle overseas game projects such as PUBG MOBILE, focusing on market promotional designs for regions like North America (USA, Canada) and South America (Brazil, Mexico, etc.). Moreover, I create promotional materials for PUBG MOBILE e-sports competitions. In addition to this, I am also responsible for the promotion of other released games, including LUDO, Contra Returns, NIKKE, Tower of Fantasy, Moonlight Blade, Dragon's Nest 2, Undawn, NBA, and SYNCED, among others.
Jul 2017 - Jul 2018 (1 yrs)
Founder
Satay Q
Tsuen Wan, Hong Kong
SatayQ is a restaurant that my husband and I take pride in establishing, distinguished for its authentic Indonesian cuisine, particularly its charcoal grills and Cendol desserts. We have personally designed and decorated the entire restaurant, aiming to construct a cozy and unique dining atmosphere for our patrons.
All our dishes are drawn from the culinary wisdom we gained in Bali, Indonesia, offering our customers a bona fide taste of Indonesia.
With relentless effort, we have managed to gain coverage in a number of prominent
Hong Kong media outlets and food reviews, establishing "SatayQ" as one of the leading culinary destinations in the area.
Feb 2013 - Jun 2018 (5 yrs 5 mos)
Founder and Principal Designer
Dream Motion Studio Limited
Kwun Tong, Hong Kong
Dream Motion Studio Ltd. is a professional multimedia and graphic design studio that I founded in Hong Kong, with the primary focus on effectively resolving design-related issues.
In our design studio, I am predominantly responsible for brand and image design, managing advertising and editorial activities, as well as studio and post-production photography, photo processing, retouching, packaging design, illustration creation, and website design among others.
Our notable clientele includes the Agricultural Bank of China, Hang Seng Bank, and several overseas education groups or school.
Oct 2014 - Apr 2017 (2 yrs 7 mos)
Art Director
LeEco
Kwun Tong, Hong Kong
LeEco represents the largest online video company in China and indulges in diversified businesses. Apart from housing film production companies like Le Vision Pictures, it also delves into digital product businesses alongside selling diverse products like smartphones, televisions, and bicycles encompassing LeEco Mobile.
In Hong Kong, I take the lead of an creative design team of eight, also providing design training to these team members. We primarily deal with a range of responsibilities including managing the LeEco brand in Hong Kong, art direction, image designing, ATL and BTL advertising campaigns, editorial events, collaboration promotions, in-studio and back-of-house photography, photo editing, retouching, packaging design, illustration, and website related tasks.
The key LeEco products that I'm responsible for include the Le TV Box / Le Max / Le1s / S40 / S50 / Max65 / X43 / X40 / X55 / X55 Pro / X65 / u120Max / Pre-sale, new product launches.
May 2014 - Oct 2014 (6 mos)
Assistant Art Director
Purple Cow Communications Limited
Kowloon Bay, Hong Kong
Purple Cow Communications Ltd. in Hong Kong is a company dedicated to providing comprehensive creative services. The main scope of business covers ATL marketing activities, BTL design, product packaging, 3D decoration, interactive programs, and so on.
My main responsibilities encompass brand and image design, ATL and BTL advertising campaigns, planning and execution of editing activities, laboratory and post-production photography, photo editing and retouching, packaging design and illustration creation, among others.
In addition, our clientele consists of a host of well-known enterprises such as Kotex, Ding Sing Bank, Vita, Vitasoy, Broadway, Nin-Jiom, Sharp, Kleenex, Johnnie Walker, Colgate, The Link REIT etc.
Oct 2013 - Jun 2014 (9 mos)
Off-Site Multimedia Designer (Freelance)
Konzepp
Sheung Wan, Hong Kong
Konzepp is an online boutique offering a collection of fashion items, accessories, and lifestyle products.
I am in charge of the store's online promotion and media-related tasks, which include multimedia design, coding for the store website, providing technical support for the online store, managing online advertisements and other graphic-related work.
Konzepp represents a multitude of fashion brands and products online, such as AARK, Baxter, Berthed, BHO Watches, Chrome & Chase, CNCNL, Conservatoire, Cornelian Taurus, Design Digest, Dienastie, FACA, Hard Graft, Hender Scheme, Henson, Kuboraum, KYE, Linda Farrow, Luis Buichinho, Mist Shish, Nude Audio, Pokketmixer, Qwstion, Spektre, Tourne de Transmission, Vanmoof, Vitaly, Voyej, Waiting for the Sun, Ziiiro, Boho Betty, HAYCOCK, VELT, 18 Lohan, Daydream Nation, Elle Zeitoune, Faye Woo, Kathy Lam Studio, Kenax Leung, Libertine Libertine, Line and Dot, Luis Buchinho, Nour Hammour, Odeur, Puppetmaster, Ruben Galarreta, Wood Wood etc.
Sep 2012 - Mar 2014 (1 yr 7 mos)
Senior Multimedia Designer
Cayenne (Hong Kong) Limited
Kwun Tong, Hong Kong
Cayenne is a Hong Kong and Taiwan-based company specializing in the development and distribution of smartphone and computer games. Our platforms include iOS, Android™, and Windows.
In this project, I am in charge of game art direction, advertising campaign design, game packaging design, illustration, and video editing, among others. I am also responsible for the overall visual layout and functional design of the game website.
My daily tasks involve understanding and applying multimedia design and web programming, maintaining and updating the website after its establishment. Additionally, I collaborate with the development team or marketing manager to ensure that the game website is regularly updated, identifying the priorities of various needs and planning related tasks.
The web Online Games / App Games I was engaged in include: Dragon Ball Online, Free style II, SD Gundam BattleStation (App), Digimon Online, Million People's Romance of the Three Kingdoms Special, Uncharted Waters 5, StoneAge (App), Ambition of Nobunaga the Cat etc.
May 2010 - Sep 2012 (2 yrs 5 mos)
Senior Multimedia Designer
Egame Company Limited
Tsuen Wan, Hong Kong / Guangzhou
Egame is a game developer and publisher based in Hong Kong and Guangzhou, specializing in providing games for internet platforms, smartphones, and tablet devices. The platforms we operate on include iOS, Android™, Windows, and the Web.
I had the opportunity to lead a six-person team, providing them with necessary design training. My responsibilities within the team extended over a broad spectrum, including serving as the art director for game advertising, overseeing the design of game advertising campaigns, and game packaging, creating game illustrations, editing game videos, as well as crafting the visual layout and functions of the game websites.
My routine work required in-depth comprehension of multimedia design and web programming. After creating game websites, I also assisted in maintaining the sites. I worked in conjunction with the game operations teams, development teams, or marketing managers to ensure the site continually stays updated and to determine priorities based on requirements, along with other tasks.
The web games I was engaged in include: Empire Civilization (Web version), Defeated Sky (Web version), Arcade Three Kingdoms (Web version), DDT (Web version), Song of Dragon (Web version), Fantasy Immortal (Web version) and others.
Jun 2009 - May 2010 (1 yrs )
Senior Multimedia Designer
SinoMalay Technology Company Limited
Tsuen Wan, Hong Kong
The SinoMalay Technology Company is a online game publisher in Hong Kong, known for releasing a browser-based strategy game themed around the Three Kingdoms.
As the designer, I am in charge of art direction, designing game advertising campaigns, game packaging, creating game illustrations, editing game videos, and designing the official game website.
May 2008 - Jun 2009 (1 yr 2 mos)
Senior Executive (Designer)
ISF Asset Manager Limited
Sheung Wan, Hong Kong
ISF is an asset management firm which owns a range of properties including the Gi shopping mall and Gi+ Shopping Mall in Tsim Sha Tsui, Hong Kong, both investments of Stephen Chow.
My responsibilities within the company include managing the advertising for mall activities, designing packaging, creating illustrations, video editing and website maintenance.
Languages
Cantonese
Native or bilingual proficiency
Mandarin
Native or bilingual proficiency
English
Professional working proficiency